Louis Vuitton brought us news as well as an picture of the new Louis Vuitton Core values icons. state farewell to the Coppolas as well as hello to three new outstanding figures. Louis Vuitton commemorates the 40th anniversary of man’s conquest of the Moon as well as features Buzz Aldrin, Jim Lovell, as well as Sally trip as their Core values icons.
The photograph by Annie Leibovitz is not only amazing however captivating, showing three individuals who have accomplished a similar accomplishment which seemed unimaginable. Louis Vuitton has discovered a method to influence with this Core values campaign as well as continues to reach above as well as beyond.
Buzz Aldrin, who in the program of the historic Apollo 11 objective with Neil Armstrong on 20th as well as 21st July 1969, ended up being the second guy to set foot upon the Moon; Jim Lovell, the commander of the ill-fated Apollo 13 objective in 1970, who −as the world watched with bated breath − heroically guided his team back to the security of Earth; as well as Sally Ride, who in 1983 ended up being the very first American lady to venture into area as a team member on area shuttle Challenger.
The new visual, photographed when more by Annie Leibovitz, was shot on the high plateaux of the Californian desert, from where, on a remove night, the Moon takes on an almost supernatural intensity. The three astronauts are depicted quietly surveying the sky from the battered pickup truck in which they have undertaken this journey together, each no question reliving an extraordinary memory. next to them on the truck is Louis Vuitton’s Icare travel bag in monogram canvas, an allusion to the mythological hero who likewise dreamed of flight. The tag line, in an echo of Neil Armstrong’s famous words in 1969, states: “Some journeys modification humanity forever”.
Antoine Arnault, Head of communications at Louis Vuitton, says: “With this latest impressive execution of the award-winning Core values campaign, Louis Vuitton as well as its marketing company Ogilvy & Mather have proved their capability to push the limits when again. area represents the final frontier, as well as the Moon is the destination beyond which no guy has yet travelled.”
Simultaneously, in its very first integrated press as well as digital marketing campaign, Louis Vuitton is introducing a devoted website − louisvuittonjourneys.com – on which Buzz Aldrin, Jim Lovell as well as Sally trip discuss exactly how the experience of area altered their lives, offering a interesting insight into Annie Leibovitz’s print visual. The site attains a degree of interactivity that is unmatched for Louis Vuitton, enabling Web individuals to view the interviews as if they were really present by, for example, playing them in any type of order they want, zooming in on an private astronaut, or viewing the reactions of one astronaut to what one more is saying. The interviews, which were filmed with three separate movie cameras to produce a strange, gravity-defying ambiance, as if the astronauts were indeed in space, can likewise be downloaded to a computer, MP3 or mobile phone. likewise featured on louisvuittonjourneys.com is a making-of video of the interviews, in addition to a focus on The climate Project, spearheaded by Nobel peace prize champion Al Gore, to which Louis Vuitton is making a donation in behalf of the three astronauts.
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