Whenever I tell people that I’m a merchandising intern that they always ask me what it is that I do at my internship, and quite honestly if they had asked this question three years ago, I don’t know if I would’ve been able to answer it.
When people hear merchandising they typically think of visual merchandising, such as the layout of a store, and setting up the mannequins etc. Well merchandising itself is similar, but there are numerous differences.
Here at Brynn Capella, because she doesn’t have a storefront, that certainly takes out the whole visual merchandising position, but that doesn’t imply we don’t do similar things, just from a site perspective. We recently changed sites and we had to transfer all of the merchandise over from one hostto another, during the whole process we were figuring out how the site ought to be laid out, what is the most visually appealing, and how the bags ought to be organized throughout the website. similar to visual merchandising, we want our customers to be thrilled and to have a terrific shopping experience on our website.
However, when we are at events a couple times of year, visual merchandising does play a role into that. We have to set up our booth and think strategically about how we want the handbags to be displayed. typically we want the most current collection highlighted, and we have them all laid out in every style. then we relocation on to our many popular bags and we highlight those next, because we know consumers will love those. then we also take into account the different colors of the bags, to make the whole setup look visually pleasing.
This has also carried over into our E-commerce sites. On sites such as Circleandsquare.com and handbagdesigner101.com, we have streamlined our products on there so it’s a particular collection, rather than just random bags placed all over the website. In doing this, it helps us keep track of inventory better, and it looks much more cohesive from a consumer standpoint.
We are also doing this same thing on our Etsy page. however Etsy is a little much more challenging to figure out,and since we are new to it were are trying to figure out all of the kinks best now. On there we sell some of our smaller pieces such as essential fobs, wrist straps, tassels, wallets, and coin pouches. again this helps us from the inventory perspective to know what is on Etsy and how it is presented.
Merchandising has so numerous different sides to it, and again this is just only one other side, and its purpose in E-commerce. E-commerce is certainly becoming much more and much more obvious every day, so in this industry merchandising from the online perspective, is going to turn into a whole profession on its own.
Click to share on Twitter (Opens in new window)
Click to share on Facebook (Opens in new window)
Click to share on Pinterest (Opens in new window)
Click to share on Tumblr (Opens in new window)
Beyond lifestyle MarketingJuly 25, 2017In “Handbags”
Product LifecycleApril 5, 2018In “Design”
Everything concerns An EndSeptember 30, 2018In “Handbags”