French fashion powerhouse AMI, led by developer Alexandre Mattiussi, was created in Paris in 2011. AMI personifies laid-back yet elevated fundamentals with very little describing, influenced by the city of Paris and also blurring the boundaries in between informal and stylish. The collections are stylish as well as modern, commonly minimalist, and also marked with the distinct Ami de Cœur logo that has actually given that come to be promptly recognisable.
In French, AMI suggests ‘good friend’ and also the brand represents a kicked back, authentic, and friendly technique to fashion. Fresh from the runways of Paris, designed by Mattiussi as well as made with love. Recording the loosened up, pleasant nature that goes to the heart of his strategy to the brand name, with the love heart logo design originating from the trademark he has actually been making use of at the end of notes written to his pals given that his youth.
We’re delighted to reveal the arrival of Ami Paris at EQVVS in June. Anticipate to see the Ami de Cœur badge across a collection of oversized knits, staple tees as well as extravagant sweats & hoodies for the AW21 collection.
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